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CCA – cost of customer acquisition

how do we judge the relative merit and effectiveness of different types of advertising? By finding a common parameter that can be used to compare “apples to apples.” We argue that cost of customer...

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Why Job Seekers Should Worry About Their Online Reputation

Source: http://www.labnol.org/internet/online-reputation-important-for-jobs/12582/ If you are looking for a job or are a potential job-seeker, be very careful of what you write or share online because...

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The Packers Are An Offensive Juggernaut Thanks To The iPad

Source: http://www.businessinsider.com/packers-are-an-offensive-juggernaut-thanks-to-the-ipad-2012-1 Aaron Rodgers is the leading candidate to be this year’s MVP in the NFL. And when he gives his...

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Former CP+B Digital Producer is Ready to

Source: http://www.mediabistro.com/agencyspy/boutique-call-former-cpb-digital-producer-is-ready-to-supply_b28129 It’s been a little while since we’ve rolled out a Boutique Call post, but since the...

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Americans Haven’t Been This Angry About The Economy Since March 2009

Source: http://www.businessinsider.com/americans-havent-been-this-angry-about-the-economy-since-march-2009-2012-1 According to the Chicago Booth/Kellogg School Financial Trust Index (h/t WSJ’s Sudeep...

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Social Media Analysis Reveals Just How Badly Mitt Romney Trounced Obama Last...

Source: http://www.businessinsider.com/obama-romney-debate-social-media-charts-2012-10 Taykey, an advertising company that monitors social media volume and tone, passed along some of the most...

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It Seems That Target Is Still Being Haunted By A Donation It Made More Than...

Source: http://feedproxy.google.com/~r/businessinsider/~3/bWwNmtwA7GE/target-brand-perception-2012-10 Back in 2010, the retailer made a controversial — and much publicized — $150,000 donation to MN...

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Obama Gets A Hurricane Sandy Bump, Pulls Back Into A Tie With Mitt Romney

Source: http://www.businessinsider.com/obama-hurricane-sandy-bump-wapo-poll-2012-10 Bolstered by his response to Hurricane Sandy, President Barack Obama gained one point to pull back into a tie with...

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